Now a rush
- Book the space and decide the stand size26 weeks ahead
- Book flights and accommodation before prices climb16 weeks ahead
- Commission the catalogue and price list in the market’s language12 weeks ahead
- Book transport for the materials and sort out their customs clearance8 weeks ahead
- Write to the buyers you want and lock in meetings6 weeks ahead
- Prepare the samples and check they are allowed into that country4 weeks ahead
- Settle prices, Incoterm and lead times you can actually honour3 weeks ahead
- Set up the follow-up: who answers, and how fast1 week ahead