Macfrut – Fruit & Veg Professional Show: dates, what is exhibited and how to prepare
Macfrut – Fruit & Veg Professional Show is an annual trade fair organised by Cesena Fiera S.p.A. at the Rimini Expo Centre, Italy. The 2027 edition runs…
Published on 14 October 2026Updated on 14 October 2026
Macfrut – Fruit & Veg Professional Show is an annual trade fair organised by Cesena Fiera S.p.A. at the Rimini Expo Centre, Italy. The 2027 edition runs from 20 to 22 April. It covers the whole fruit and vegetable chain, from seeds and nursery material to packaging, logistics and trade. It suits Spanish exporters looking for buyers and technology suppliers.
Source: Cesena Fiera S.p.A.Data for 2026-10-11Verified on 14 October 2026
Fact sheet
- Dates
- 2027-04-20 → 2027-04-22
- City
- Rímini, Italy
- Venue
- Rimini Expo Centre
- Organiser
- Cesena Fiera S.p.A.
- Frequency
- anual
- What is exhibited
- Se exhibe toda la cadena de valor del sector hortofrutícola, desde semillas, material de vivero, biosoluciones, maquinaria de cultivo e irrigación (pre-cosecha), hasta procesado, tecnologías de calibrado y conservación, envasado, logística y comercialización de frutas y verduras frescas (post-cos…
- Official website
- https://www.macfrut.com/
Source: Cesena Fiera S.p.A.Data for 2026-10-11Verified on 14 October 2026
Sector imports in the country
USD · 2025| Chapter | Imports (USD) |
|---|---|
| 08 · Fruit and nuts, edible; peel of citrus fruit or melons | 5,714,147,050 |
| 10 · Cereals | 5,456,623,541 |
| 09 · Coffee, tea, mate and spices | 4,828,818,021 |
| 01 · Animals; live | 3,578,981,227 |
| 23 · Food industries, residues and wastes thereof | 3,162,942,411 |
| 07 · Vegetables and certain roots and tubers; edible | 2,812,958,248 |
| 12 · Oil seeds and oleaginous fruits; miscellaneous grains | 2,137,741,401 |
| 31 · Fertilizers | 1,398,125,449 |
| 06 · Trees and other plants, live; bulbs, roots and the like | 1,034,635,471 |
| 05 · Animal originated products | 385,928,884 |
| 13 · Lac; gums, resins and other vegetable saps and extracts | 305,544,288 |
| 14 · Vegetable plaiting materials | 38,724,662 |
Imports declared by each country from the world. Countries report with a delay: the period is the latest with consolidated data.
Source: UN ComtradeData for 2025Verified on 14 October 2026
Other fairs in the sector
What to know before exporting fruit and vegetable products through Macfrut
Macfrut is a fair for the whole value chain, not only for fresh produce. The organiser lists pre-harvest segments (seeds, nursery material, biosolutions, cultivation and irrigation machinery) and post-harvest ones (processing, grading and preservation technology, packaging, logistics and marketing). Decide first which side you come for: selling produce, buying equipment or looking for logistics partners.
For a company exporting from Spain, Italy is part of the EU single market. Goods in free circulation do not pay customs duties when moving from Spain to Italy. What remains are the commercial and tax formalities of an intra-EU sale, and the product-specific rules on labelling, quality standards and plant health. Check them for your product with the competent authority in Spain and in the buyer's country before shipping.
If the buyers you meet at Macfrut serve markets outside the EU, the tariff and the entry requirements change. The duty depends on the tariff subheading of your product and on the trade agreement in force between the destination and the EU. It is looked up by product and destination in Access2Markets, the European Commission's database. Do this before quoting prices, not after.
Fruit and vegetables are classified under HS chapters 07 (vegetables) and 08 (fruit and nuts). In the import table on this page, declared to UN Comtrade for 2025, chapter 08 is the largest of the chapters shown. Use the table as a guide to which product families to prioritise in your meetings.
Prepare the fair as a sales process. Define the product and the subheading you will quote, bring the quality and packaging specifications buyers will ask for, and decide beforehand which companies in the exhibitor segments you want to meet. The fair's official website is the place to check the current programme and access conditions for visitors and exhibitors.
Source: UN ComtradeData for 2025Verified on 14 October 2026
Frequently asked questions
When and where is Macfrut 2027?
Macfrut 2027 takes place from 20 to 22 April 2027 at the Rimini Expo Centre, in Rímini, Italy. It is organised by Cesena Fiera S.p.A. and held every year.
Do I pay customs duties to take products from Spain to the fair in Italy?
Not for goods in free circulation in the EU, because Spain and Italy share a single customs territory. Other rules still apply to the product itself, such as labelling, plant health and the tax treatment of the sale. If the goods do not originate in the EU or are not in free circulation, the situation is different and should be checked with your customs agent.
Is Macfrut only for selling fresh fruit and vegetables?
No. According to the organiser, it covers seeds, nursery material, biosolutions, cultivation and irrigation machinery, processing, grading and preservation technology, packaging, logistics and the marketing of fresh produce. It is useful to sell, but also to find suppliers and technology.
How do I find the tariff for a buyer I meet at the fair who is outside the EU?
The tariff depends on the tariff subheading of your product and on the agreement between the EU and the destination country. You look it up by product and destination in Access2Markets, the European Commission's database, where it also lists requirements and rules of origin.
Source: Cesena Fiera S.p.A.Data for 2026-10-11Verified on 14 October 2026
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