AGRITECHNICA: dates, what is exhibited and how to prepare
AGRITECHNICA is Europe's largest biennial trade show for agricultural machinery and technology, held in Hannover every two years. If you export farm…
Published on 14 September 2026Updated on 21 September 2026
AGRITECHNICA is Europe's largest biennial trade show for agricultural machinery and technology, held in Hannover every two years. If you export farm equipment, components, or agri-tech solutions from Spain, this fair connects you directly with buyers, distributors, and decision-makers across Europe and beyond. Germany imports over EUR 16 billion annually in agricultural products and inputs.
Fact sheet
- Dates
- 2027-11-14 → 2027-11-20
- City
- Hannover, Germany
- Venue
- Hanover Exhibition Centre
- Organiser
- DLG (Deutsche Landwirtschafts-Gesellschaft, German Agricultural Society)
- Frequency
- bienal
- What is exhibited
- Maquinaria agrícola y tecnología para la agricultura, presentando innovaciones y desarrollos en el sector (equipamiento agrícola, sistemas, componentes y soluciones tecnológicas).
- Official website
- https://www.agritechnica.com/
Source: DLG (Deutsche Landwirtschafts-Gesellschaft, German Agricultural Society)Data for 2026-09-15Verified on 21 September 2026
Sector imports in the country
USD · 2025| Chapter | Imports (USD) |
|---|---|
| 08 · Fruit and nuts, edible; peel of citrus fruit or melons | 16,321,875,260 |
| 07 · Vegetables and certain roots and tubers; edible | 9,763,724,121 |
| 09 · Coffee, tea, mate and spices | 9,012,459,219 |
| 12 · Oil seeds and oleaginous fruits; miscellaneous grains… | 7,950,232,711 |
| 23 · Food industries, residues and wastes thereof; prepared… | 7,029,492,547 |
| 06 · Trees and other plants, live; bulbs, roots and the like… | 4,012,638,918 |
| 10 · Cereals | 3,334,096,526 |
| 31 · Fertilizers | 2,075,944,994 |
| 01 · Animals; live | 1,684,554,219 |
| 05 · Animal originated products; not elsewhere specified or… | 1,326,424,880 |
| 13 · Lac; gums, resins and other vegetable saps and extracts | 754,459,286 |
| 14 · Vegetable plaiting materials; vegetable products not… | 63,594,232 |
Imports declared by each country from the world. Countries report with a delay: the period is the latest with consolidated data.
Source: UN ComtradeData for 2025Verified on 21 September 2026
Other fairs in the sector
Why AGRITECHNICA matters for Spanish exporters
AGRITECHNICA attracts over 100,000 visitors and thousands of international exhibitors every other year. It is the benchmark event for anyone selling agricultural machinery, precision farming systems, components, or agri-tech solutions. The fair runs for one week in mid-November at the Hanover Exhibition Centre in Germany.
Germany is your largest market for agricultural imports in this sector. The table in this page shows that Germany imported USD 16.3 billion in fruit, vegetables, and related inputs in 2025, plus USD 2.1 billion in fertilizers and USD 3.3 billion in cereals. These buyers—distributors, cooperatives, large farms, and retailers—attend AGRITECHNICA to source equipment and solutions.
Exhibiting at a fair this size requires planning four to six months in advance. You will need to book stand space, arrange logistics, prepare samples or demo materials, train your team, and secure any export documentation or temporary import permits for your equipment.
The fair draws visitors from across Europe, Central Asia, and the Middle East. This breadth means you can meet multiple markets in one week, but it also means competition is intense. Your stand and pitch need to speak to different buyer types—large-scale operations, smallholder cooperatives, and equipment dealers.
Questions about exhibiting and buying at AGRITECHNICA
Do I have to be a machinery manufacturer to exhibit?
No. The fair welcomes manufacturers, component suppliers, software providers, service providers, and distributors. If your product or service is used in agriculture—from seed to harvest to storage—you can find a place. Check the official website for exhibitor categories and contact the organizer, DLG, to discuss your product fit.
How do I find buyers before the fair?
AGRITECHNICA publishes a visitor directory and allows pre-registration. Before the fair, contact the organizer to request leads by buyer type or country. Many large distributors and cooperatives plan their fair visits in advance and announce it publicly. Research German agricultural cooperatives, machinery distributors, and importers in your product segment in advance and invite them to your stand.
What is the cost of exhibiting?
Stand rental, design, logistics, and travel add up quickly. Costs vary by stand size and location. Contact DLG directly or visit the official website for the current rate card. Budget also for stand staff, accommodation, and shipping. Smaller exhibitors often share stands or use a local agent to reduce cost.
Is there a smaller or more affordable alternative?
Yes. FIMA in Zaragoza, Spain, and SIMA Paris are regional fairs for agricultural machinery that may be easier to access and lower cost for a first-time exhibitor. They also draw international buyers. AGRITECHNICA is the premium event; choose based on your budget and target market reach.
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