Fruit Attraction: dates, what is exhibited and how to prepare
Fruit Attraction is an annual professional trade fair held at IFEMA MADRID and organised by IFEMA MADRID and FEPEX. It covers fresh fruit and vegetables,…
Published on 28 October 2026Updated on 28 October 2026

Fruit Attraction is an annual professional trade fair held at IFEMA MADRID and organised by IFEMA MADRID and FEPEX. It covers fresh fruit and vegetables, including IV and V gama, organic produce and nuts, plus auxiliary industry, logistics and technology. For a company exporting from Spain, it is a meeting point with the whole horticultural chain.
Source: IFEMA MADRID y FEPEXData for 2026-10-09Verified on 28 October 2026
Fact sheet
- Dates
- No date published
- City
- Madrid, Spain
- Venue
- IFEMA MADRID
- Organiser
- IFEMA MADRID y FEPEX
- Frequency
- anual
- What is exhibited
- Feria profesional donde se expone producto fresco de frutas y hortalizas (incluidos IV y V gama, ecológicos y frutos secos) junto con industria auxiliar, logística e innovación tecnológica de toda la cadena hortofrutícola.
- Official website
- https://www.ifema.es/fruit-attraction
Source: IFEMA MADRID y FEPEXData for 2026-10-09Verified on 28 October 2026
Sector imports in the country
USD · 2025| Chapter | Imports (USD) |
|---|---|
| 03 · Fish and crustaceans | 8,739,669,465 |
| 15 · Animal, vegetable or microbial fats and oils | 5,761,451,976 |
| 04 · Dairy produce; birds' eggs; natural honey | 4,068,362,401 |
| 18 · Cocoa and cocoa preparations | 3,474,904,764 |
| 02 · Meat and edible meat offal | 3,212,365,446 |
| 22 · Beverages, spirits and vinegar | 3,003,600,338 |
| 21 · Miscellaneous edible preparations | 2,551,539,389 |
| 19 · Preparations of cereals, flour, starch or milk | 2,447,462,192 |
| 16 · Meat, fish, crustaceans | 2,365,948,955 |
| 20 · Preparations of vegetables, fruit | 2,256,889,565 |
| 24 · Tobacco and manufactured tobacco substitutes; products | 2,116,901,279 |
| 17 · Sugars and sugar confectionery | 1,315,246,680 |
| 11 · Products of the milling industry; malt, starches, inulin | 488,138,862 |
Imports declared by each country from the world. Countries report with a delay: the period is the latest with consolidated data.
Source: UN ComtradeData for 2025Verified on 28 October 2026
Other fairs in the sector
- Alimentaria BarcelonaBarcelona
- Alimentec | Anuga Select ColombiaBogotá
- Expo ANTAD & Alimentaria MéxicoGuadalajara
- AnugaCologne
- BIOFACH – World’s Leading Trade Fair for Organic FoodNúremberg
- Foodex JapanTokio
- GulfoodDubái
- ProWein DüsseldorfDüsseldorf
- Salón GourmetsMadrid
- Seafood Expo Global / Seafood Processing GlobalBarcelona
- SIAL Paris (Salon International de l'Alimentation)París / Villepinte
- Sirha Lyon – Salon Food Service & HospitalitéLyon
- Summer Fancy Food ShowNueva York
- Wine Paris & Vinexpo ParisParís
What to know before exhibiting or visiting as a Spanish exporter
Fruit Attraction is a professional fair, not a consumer event. It is aimed at companies in the fresh produce chain: producers, packers, suppliers of equipment and logistics, and technology providers. Decide first whether you go to sell, to find suppliers or to scout the market.
The dates are not published in the fact sheet on this page. Check the official website of the organiser before booking travel or a stand, because exhibitor deadlines and stand allocation follow the organiser's calendar.
The fair takes place in Madrid, so for a company exporting from Spain it involves no customs procedure to attend. The customs work starts with the sales that come out of it: the duty on your product depends on its tariff subheading, the destination and the agreement in force. It is checked in Access2Markets and in the TARIC database.
Fresh produce is also subject to destination-specific plant health and quality requirements. These vary by product and by importing country, so ask the buyer which documents they need before you quote, and verify them with the competent authority of the destination.
Use the fair to qualify distributors in the sector, not only to collect contacts. Arrive with your product range, volumes by season, packaging formats and the markets you can serve, so each conversation ends with a concrete next step.
Source: IFEMA MADRID y FEPEXData for 2026-10-09Verified on 28 October 2026
Frequently asked questions
Who organises Fruit Attraction and where is it held?
Fruit Attraction is organised by IFEMA MADRID and FEPEX and is held at the IFEMA MADRID venue in Madrid, Spain. It takes place every year.
What products are shown at Fruit Attraction?
The fair focuses on fresh fruit and vegetables, including IV and V gama products, organic produce and nuts. It also includes auxiliary industry, logistics and technology for the whole horticultural chain.
How do I find the dates of the next edition?
The dates are not published in the fact sheet on this page. They are announced by the organisers on the official website, ifema.es/fruit-attraction, which is where exhibitor and visitor registration is also handled.
What duty will my fruit pay in the destination market?
It depends on the tariff subheading of the product, the destination country and any trade agreement in force with the EU for an exporter from Spain. Look up the subheading in Access2Markets, which shows duties and requirements by product and market.
Do I need documents to sell fresh produce abroad after the fair?
Usually yes, but which ones depends on the product and on the importing country. Plant health and quality requirements are set by the destination, so confirm them with the buyer and with the relevant authority before shipping.
Source: IFEMA MADRID y FEPEXData for 2026-10-09Verified on 28 October 2026
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