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Trade fairs

Fruit Attraction: dates, what is exhibited and how to prepare

Fruit Attraction is an annual professional trade fair held at IFEMA MADRID and organised by IFEMA MADRID and FEPEX. It covers fresh fruit and vegetables,…

Published on 28 October 2026Updated on 28 October 2026

Fruit Attraction is an annual professional trade fair held at IFEMA MADRID and organised by IFEMA MADRID and FEPEX. It covers fresh fruit and vegetables, including IV and V gama, organic produce and nuts, plus auxiliary industry, logistics and technology. For a company exporting from Spain, it is a meeting point with the whole horticultural chain.

Source: IFEMA MADRID y FEPEXData for 2026-10-09Verified on 28 October 2026

Fact sheet

Dates
No date published
City
Madrid, Spain
Venue
IFEMA MADRID
Organiser
IFEMA MADRID y FEPEX
Frequency
anual
What is exhibited
Feria profesional donde se expone producto fresco de frutas y hortalizas (incluidos IV y V gama, ecológicos y frutos secos) junto con industria auxiliar, logística e innovación tecnológica de toda la cadena hortofrutícola.

Source: IFEMA MADRID y FEPEXData for 2026-10-09Verified on 28 October 2026

Sector imports in the country

USD · 2025
ChapterImports (USD)
03 · Fish and crustaceans8,739,669,465
15 · Animal, vegetable or microbial fats and oils5,761,451,976
04 · Dairy produce; birds' eggs; natural honey4,068,362,401
18 · Cocoa and cocoa preparations3,474,904,764
02 · Meat and edible meat offal3,212,365,446
22 · Beverages, spirits and vinegar3,003,600,338
21 · Miscellaneous edible preparations2,551,539,389
19 · Preparations of cereals, flour, starch or milk2,447,462,192
16 · Meat, fish, crustaceans2,365,948,955
20 · Preparations of vegetables, fruit2,256,889,565
24 · Tobacco and manufactured tobacco substitutes; products2,116,901,279
17 · Sugars and sugar confectionery1,315,246,680
11 · Products of the milling industry; malt, starches, inulin488,138,862

Imports declared by each country from the world. Countries report with a delay: the period is the latest with consolidated data.

Source: UN ComtradeData for 2025Verified on 28 October 2026

What to know before exhibiting or visiting as a Spanish exporter

Fruit Attraction is a professional fair, not a consumer event. It is aimed at companies in the fresh produce chain: producers, packers, suppliers of equipment and logistics, and technology providers. Decide first whether you go to sell, to find suppliers or to scout the market.

The dates are not published in the fact sheet on this page. Check the official website of the organiser before booking travel or a stand, because exhibitor deadlines and stand allocation follow the organiser's calendar.

The fair takes place in Madrid, so for a company exporting from Spain it involves no customs procedure to attend. The customs work starts with the sales that come out of it: the duty on your product depends on its tariff subheading, the destination and the agreement in force. It is checked in Access2Markets and in the TARIC database.

Fresh produce is also subject to destination-specific plant health and quality requirements. These vary by product and by importing country, so ask the buyer which documents they need before you quote, and verify them with the competent authority of the destination.

Use the fair to qualify distributors in the sector, not only to collect contacts. Arrive with your product range, volumes by season, packaging formats and the markets you can serve, so each conversation ends with a concrete next step.

Source: IFEMA MADRID y FEPEXData for 2026-10-09Verified on 28 October 2026

Frequently asked questions

Who organises Fruit Attraction and where is it held?

Fruit Attraction is organised by IFEMA MADRID and FEPEX and is held at the IFEMA MADRID venue in Madrid, Spain. It takes place every year.

What products are shown at Fruit Attraction?

The fair focuses on fresh fruit and vegetables, including IV and V gama products, organic produce and nuts. It also includes auxiliary industry, logistics and technology for the whole horticultural chain.

How do I find the dates of the next edition?

The dates are not published in the fact sheet on this page. They are announced by the organisers on the official website, ifema.es/fruit-attraction, which is where exhibitor and visitor registration is also handled.

What duty will my fruit pay in the destination market?

It depends on the tariff subheading of the product, the destination country and any trade agreement in force with the EU for an exporter from Spain. Look up the subheading in Access2Markets, which shows duties and requirements by product and market.

Do I need documents to sell fresh produce abroad after the fair?

Usually yes, but which ones depends on the product and on the importing country. Plant health and quality requirements are set by the destination, so confirm them with the buyer and with the relevant authority before shipping.

Source: IFEMA MADRID y FEPEXData for 2026-10-09Verified on 28 October 2026

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