Nester: qualify leads at the fair, not afterwards
How Nester, a rental management software company selling in Spain and Mexico, captures and qualifies leads at trade fairs with enrichment, voice notes and questions to Xport.
Nester sells rental management software in Spain and Mexico, and is opening up further markets. With Exporta.ai it captures every contact at the stand, enriches it on the spot to decide whether it matters, dictates a voice note about the conversation and, back at the office, asks Xport about each lead before writing. What used to get lost among business cards now gets worked.
How they did it with Exporta.ai
- 01
Capture at the stand
Every contact goes into the platform from the phone, on the spot, with no business cards to transcribe later.
- 02
Enrich to decide
Enrichment completes the record of the contact and their company instantly: it is used to decide at the stand whether the lead matters and how much time to give it.
- 03
Dictate the conversation
A one-minute voice note keeps what was discussed with each lead, transcribed and attached to their record.
- 04
Ask Xport when you are back
At the office, Xport sums up each lead — who they are, what was discussed, what they asked for — and the first email goes out with that context.