Nester: qualify leads at the fair, not afterwards
How Nester, a rental management software company selling in Spain and Mexico, captures and qualifies leads at trade fairs with enrichment, voice notes and questions to Xport.
Published on 14 September 2026Updated on 14 September 2026
Luis Sanz FiguerasFounder de Exporta.ai
Nester sells rental management software in Spain and Mexico, and is opening up further markets. With Exporta.ai it captures every contact at the stand, enriches it on the spot to decide whether it matters, dictates a voice note about the conversation and, back at the office, asks Xport about each lead before writing. What used to get lost among business cards now gets worked.
The starting point
A sector trade fair produces dozens of contacts in two days. Most reach the office as business cards and vague memories: who they were, what they wanted, whether it is worth following up.
The problem is not capturing contacts: it is knowing, while still at the stand, which ones matter and what was discussed with each.
What they wanted
Leave every fair with leads qualified and documented, so that the following week’s follow-up starts with all the information.
How they did it with Exporta.ai
- 01
Capture at the stand
Every contact goes into the platform from the phone, on the spot, with no business cards to transcribe later.
- 02
Enrich to decide
Enrichment completes the record of the contact and their company instantly: it is used to decide at the stand whether the lead matters and how much time to give it.
- 03
Dictate the conversation
A one-minute voice note keeps what was discussed with each lead, transcribed and attached to their record.
- 04
Ask Xport when you are back
At the office, Xport sums up each lead — who they are, what was discussed, what they asked for — and the first email goes out with that context.
Modules they used
What we learned
Qualification has to happen at the stand: a day later, “I don’t remember” has already set in.
Dictating is faster than writing and more faithful than remembering. One voice note per lead changes the follow-up.
Going to a trade fair this year?
We show you how a lead is captured, enriched and followed up from the stand.