HimexFil: market research, prospecting and CRM, several countries at once
Cristina Subirana, CEO of HimexFil, explains how they do market research, customer prospecting and CRM with Exporta.ai: several markets at once, nothing outsourced, with independence and agility.
HimexFil makes yarn and technical textiles and sells to distributors and customers all over the world. It uses Exporta.ai for market research, customer prospecting and CRM, and its CEO, Cristina Subirana, sums it up like this: independence and agility to export. Prospecting used to mean planning markets one at a time, with someone from the team or an outsourced company; now they tackle several at once. And the whole relationship with distributors and customers lives in a multilingual, multi-country CRM, with Xport to look up each one’s history.
How they did it with Exporta.ai
- 01
Market research: every market, analysed on the spot
They pick a market and the analysis comes out done, without assigning anyone from the team or outsourcing it. That is why they no longer have to plan markets one at a time.
- 02
Prospecting: customers, without searching by hand
Instead of filters and keywords on the internet, the customer search gives them the companies in each market and the people who make the buying decision.
- 03
CRM in several languages, with Xport
Distributors and customers worldwide by country, with notes in each user’s language and everything exportable to Excel. Before a call or a visit, they ask Xport about each customer’s history.
Modules they used
- Potential marketsWhich countries to open, with official trade data.
- Contact searchDistributors and buyers by profile, with verified data.
- Sales CRMContacts, companies, tasks and deals by country and language.
- Xport, the assistantAnswers about your markets, your contacts and your history.
- Trade fairsPreparation, capture at the stand and follow-up.
- Document translationCatalogues and data sheets in another language, layout intact.