HimexFil: market research, prospecting and CRM, several countries at once

The starting point

Before Exporta.ai, prospecting a market was a project. Markets had to be planned one at a time, because several could not be tackled at once, and someone from the team had to be assigned, or companies outsourced, to run the search in each one. It took a lot of work time and a lot of resources.

Searching the internet with filters and keywords did not give them the results they needed either.

And technical textiles are sold to industrial customers spread across many countries, each with its own language and history: the bigger the customer base, the harder it is to know what was discussed with each one and when.

What they wanted

Gain independence and agility to export: work several markets at once without relying on third parties, and keep the whole relationship with distributors and customers in one place, in several languages, without locking the data in.

How they did it with Exporta.ai

1. 01

   Market research: every market, analysed on the spot

   They pick a market and the analysis comes out done, without assigning anyone from the team or outsourcing it. That is why they no longer have to plan markets one at a time.

2. 02

   Prospecting: customers, without searching by hand

   Instead of filters and keywords on the internet, the customer search gives them the companies in each market and the people who make the buying decision.

3. 03

   CRM in several languages, with Xport

   Distributors and customers worldwide by country, with notes in each user’s language and everything exportable to Excel. Before a call or a visit, they ask Xport about each customer’s history.

Modules they used

• Potential marketsWhich countries to open, with official trade data.
• Contact searchDistributors and buyers by profile, with verified data.
• Sales CRMContacts, companies, tasks and deals by country and language.
• Xport, the assistantAnswers about your markets, your contacts and your history.
• Trade fairsPreparation, capture at the stand and follow-up.
• Document translationCatalogues and data sheets in another language, layout intact.

In her own words

“The change has been spectacular, because it gives us an independence and an agility to export that used to be impossible.”

“You pick a market and it works it up for you in a minute. That used to take a lot of work time and a lot of resources.”

What she would tell another company: “Try it. It is a huge change for the export department.”

What we learned

When prospecting a market stops being a project, several can be tackled at once: export capacity no longer depends on how many people or outsourced companies are available to search.

An export CRM has to be multilingual and multi-country from day one; adding it later means rebuilding it.