Margin, markup and commission calculator
Margin on price, markup on cost, agent commission, distributor discount, and how many units it takes to pay for the market.
Margin and markup are not the same thing, and mixing them up is the fastest way to sell below cost without noticing: a 30 % margin is a 43 % markup. On top of that sits the channel decision —agent on commission or distributor on discount— which changes both the list price and the profit per unit. This calculator shows both at once and ends where it matters: how many units have to move for the market to pay for itself.
Result
- Gross margin per unit
- 7.50 €
- Margin on price
- 38.5 %
- Markup on cost
- 62.5 %
- Commission per unit
- 1.365 €
- Margin after commission
- 6.135 €
- Price to the distributor
- 12.675 €
- Margin selling to the distributor
- 0.675 €
- Units needed to cover fixed costs
- 2,934
Margin is calculated on the selling price and markup on cost, which is the usual convention. The break-even divides the fixed costs you declare by the margin left per unit after the agent’s commission. These are decision figures, not accounting.
Choose the channel on country data, not on instinct
Exporta.ai shows which countries import your product, with official data, and finds you the importers and distributors in each market, so you can choose between agent, distributor or direct sales.